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DAM IT! - The Blog

The Psychology Behind the Brands We Love

The reasons we love a certain brand of sneakers probably has more to do with our brains than our feet. As consumers, we like to think we favor a brand because of objective factors, such as product quality or price. But insights from psychology, the study of the human mind... Read More

7 Steps For Getting Started With Mobile Marketing

We’ve reached a tipping point with mobile usage. Today we spend 60% of our time consuming digital media on mobile devices, compared to 40% on computers, according to comScore. For every eight minutes of digital media consumption, seven of them take place on mobile devices. That trend is only going... Read More

Lessons in Branding from Mad Men

Don Draper epitomizes a certain type of cool. He’s tall, he’s dark, and he’s handsome, but there’s something more. His mystique is difficult to define, but completely perceptible. That said, his presence has evolved over the course of Mad Men’s seven seasons. He began the nineteen sixties as part... Read More

Join Us at the Henry Stewart DAM Conference in NY

This is the digital asset management (DAM) event and afterparty you don’t want to miss. Join us in New York City at the Henry Stewart DAM NY 2015, May 7-8. You’ll hear from some of the biggest brands and DAM experts, including Elmer’s, Eileen Fisher, Comedy Central, Johnson &... Read More

How to Engage All Brand Advocates with Brand Connect

Your logo. Your fonts. Your visuals and color palettes. Everything about your brand needs to be effectively communicated with all of your employees, partners, agencies and stakeholders. When your Brand Connect homepage is the first place they go to find the latest brand guidelines and materials, it’s important to make... Read More

Customer Story of the Week – How Lutronic Teams Find Brand Materials More Efficiently

Lutronic is one of the world’s largest aesthetic medical device companies. Established over 17 years ago, the company pioneered the use of lasers and patented technology in hospitals and offices around the world. Today, the rapidly growing brand has offices in the United States, Korea, China, Japan, and Europe. As... Read More

Twitter Roundup: Top Tweets on Brand Management

On social media, brands compete with everything from trending celebrity tweets to viral cat videos. In a digital world that’s practically saturated with content, what does it take to make a brand stand out?

For the month of March, we set out to discover some of the top... Read More

Congrats to Our CEO Jody Vandergriff For Receiving the Top Women In Digital Award

There are many leaders who drive successful, innovative businesses. But when Cynopsis Media selected the winners of the Top Women in Digital award, they were looking for something more: the unique, the bold, and the uncommon leaders who are defining the path and making things happen in the digital... Read More

Meet the Team | Quick Tech Chat with Katie and Priyanka

Over the past year, WebDAM has rapidly grown our team. In the spirit of Women’s History Month and promoting diversity in the workplace, we’re thrilled to introduce some of our newly hired women in tech. WebDAM is committed to advancing men and women in tech by encouraging gender equality across roles.... Read More

Customer Story of the Week – How CustomInk Saves Time Managing Thousands of Screen-Printed Designs

CustomInk is a fast-growing online retailer. Founded in 2000, they have shipped more than 50 million custom designed t-shirts and products to date. Along with providing designs, the company enables customers to submit their own designs to be screen printed on t-shirts, sweatshirts, water bottles and other items. As you... Read More

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Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.


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