Maybe your business suits don’t quite fit in with the start-up-casual look at your new office; or the wool coat you loved in Boston doesn’t work now that you live in Palm Springs; or your once-trendy faux-hawk doesn’t feel so cool anymore. We all need to revise our image occasionally.... Read More
What does it take to drive brand growth and continuously evolve in today’s modern world? Join us for a complimentary virtual event, where the world’s top brands will share modern strategies and new technologies they’re using today. You’ll hear from top brands, including Alaska Airlines, Elmer’s Products Inc., Skip Hop... Read More
The idea of having an adaptive brand is certainly not a new concept, but it is an increasingly important mandate for brands who want to compete in today’s crowded marketplace. In a marketer’s perfect world, a brand exists inside a vacuum, protected from the outside world like the Crown Jewels.... Read More
It’s only natural that you want everyone to love your brand. But if everyone likes your brand, you’re probably doing something wrong. You’re not taking risks, trying things or even failing and learning what it takes to make your brand resonate with your true prospects. Your brand shouldn’t be for... Read More
People are talking, and if you’re a marketer, you hope they’re talking about your brand. Social media has given consumers a major platform to engage with brands, from complaining about a bad experience to participating in humorous exchanges on Twitter. The art of starting a good conversation—and keeping it going—isn’t... Read More
Maybe it was the guy who asked a deeply personal question before the appetizers arrived, or the gal who talked about herself without pausing to ask you a single question, or the date who wouldn’t stop talking about an ex… If you’ve ever been on a bad first date, you’ve... Read More
You can’t buy it. You can’t hurry it. And you certainly can’t force it.
We’re talking about love. We know the emotion can’t be manufactured, but many of us dream of creating brands that customers love as much as Apple or Nike.
So how do you build... Read More
From building an authoritative brand to dominating the market, what does it take to manage your brand in today’s modern world? In this safe-for-work eBook, you’ll discover best practices around brand management and telling statistics to create and sustain a successful brand. Share this eBook On Your... Read More
Yesterday’s 49th Super Sunday was in line with most NFL championship games in recent years: a tight, back-and-forth contest with a thrilling finish, punctuated by ads that either played on our emotions or used humor in unexpected ways. Snickers debuted a funny new edition of its long-running “You’re not... Read More
Halfway through a big meeting, you realize the presentation that perfectly illustrates your point isn’t saved on your laptop. It’s stored in another department’s file-sharing system, and you don’t have access. Most of us have experienced the panic of realizing we don’t have the information we need at that crucial... Read More