If open rates for your email marketing campaigns are less than 18%, your subject lines probably need help.
A great subject line is often the difference between an email that gets opened and one that gets ignored completely. Some marketers say they spend twice as much time reviewing... Read More
Gifographics are such a new phenomenon that actually finding five outstanding, marketing-related ones was more challenging than expected. Nevertheless we are excited to share with you some of our favorite ones. These gifographics are not only delightful to the eye, but incredibly useful for marketers as well. You’ll learn... Read More
So, you think you’ve got what it takes to be a brand manager?
Brand management is about much more than approving logos and T.V. commercials. As the leaders responsible for the success of their brands, brand managers have always shouldered a lot of responsibility, including strategic initiatives like... Read More
Remember those days when people used to brag about their Klout Score on Twitter? Or post profile pictures of themselves talking in front of a large audience?
You watched them put on the “me show,” and either A, refrained from posting a snarky comment (like, hey all of... Read More
We couldn’t be more excited to announce our partnership with Penske Media Corporation (PMC), one of the world’s largest digital media companies. PMC publishes some of our favorite digital brands, from always-fashionable WWD to iconic Variety.
With images dating back 100 years, PMC brands will use WebDAM to... Read More
Remember when we thought automatically playing music was a great way to welcome visitors to our website? Or when flash intros were cutting-edge? Or when a rotating homepage slider seemed essential?
It’s easy to laugh at web design trends that have gone the way of dial-up, but most... Read More
Ready to launch your brand’s mobile advertising campaign?
As brands shift a bigger chunk of their marketing budgets into mobile advertising, many marketers are scrambling to master mobile advertising. According to Ovum’s 2015 study, 71% of marketers surveyed expected their brand’s mobile advertising budget to increase over the... Read More
If your email marketing campaign didn’t generate any sales, or no one downloaded your free white paper, you’d probably rethink your strategy.
However, it’s not always obvious when you need to dump your brand’s marketing strategy. Maybe your brand’s social media marketing campaign doesn’t have a clear objective... Read More
Inbound marketing is often called earned, organic, permission marketing. Outbound marketing gets described as outdated, obnoxious, interruption marketing.
Inbound marketing must be the better strategy, right?
In recent years, outbound marketing has gotten a bad rap. It seems like every blog has a post comparing outbound marketing... Read More
A Marketer’s Guide to Mobile Ad Formats
Thinking about moving more of your marketing budget to mobile advertising?
As we spend more time staring at our smartphones, it’s not surprising that marketers are increasingly interested in mobile advertising. In 2014, mobile ad spending increased by 76%.
Marketers... Read More