Social media can eat up lots of time, especially for marketers.
According to Social Media Examiner’s 2014 survey of marketers, 64% of marketers spend six or more hours a week using social media, but 85% of them said they didn’t know which tools were best for managing social... Read More
Emotions are at the heart of brand marketing campaigns. When used with proper storytelling techniques, emotions can persuade a person to purchase, share or simply start to like a brand.
What emotions should you use to convey your brand’s story?
Happiness... Read More
In the era of big data, marketing can feel a little less creative.
Data is driving more marketing decisions, from when to tweet to which headline is best. Even some of the most creative aspects of marketing, such as website design and blog headlines, are becoming automated. Read More
From Full House to Sleater-Kinney, lots of trends from the 1990s are making a comeback. Fortunately, ’90s web design isn’t one of them.
In the ’90s, many brands treated webpages like a futuristic novelty. Lots of sites featured space themes and didn’t provide much useful information for customers.... Read More
It’s the most important piece of content you create. It’s what makes your audience decide to click-through, retweet, or download; and it may be what you spend the least amount of time writing – when you shouldn’t.
We’re talking about the headline.
Online, headlines are often the... Read More
I’ve heard it before. “Oh, I’ll just hire a college kid to post stuff for me.” I have nothing against college kids. I’m sure they are very smart. I’m sure they know all the ins and outs of posting to Instagram, Twitter, and Snapchat. But there’s a huge difference between... Read More
As a marketer, you have so many digital channels to promote your message on. You have the tried and true email, the bonding power of social media, the traditional SMS channel, and more. With a limited marketing budget, it can be tricky to determine the best strategy to deliver your... Read More
As the marketer’s role becomes more data-driven and analytical, they need to master a new set of tools.
According to a 2014 survey conducted by the Economist, CMOs said marketing operations, technology, and data analysis were some of the top areas where their organizations need expertise. One CMO... Read More
We’re kicking off this week with some DAM exciting news – WebDAM has been named one of Bay Area News Group’s Top Workplaces for 2015! Top Workplace rankings are based solely on employee feedback, which makes this award extra-special. See the full list of Top Workplaces here.... Read More
Within the last decade, we’ve seen a shift in the way humans think. Verbal intelligence scores are dropping, while visual and nonverbal intelligence scores are rising—as shown by the data below. The internet and technology has made us more adept at power-browsing and distinguishing among competing visual cues. But, our... Read More