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DAM IT! - The Blog

8 Ways to Build Marketing Skills Without an MBA

Data analysis. Social media. Mobile.

Have you mastered the skills you need for the future of marketing?

As marketing becomes more technology and data-driven, modern marketers need to adopt a new set of skills to thrive. CMOs are looking for marketers who can run marketing automation platforms,... Read More

Never Miss a Deadline – 5 Tips for Creating an Effective Editorial Calendar

Whether your content team is 10 people, 20 people, or just one, creating a clear, comprehensive calendar to track the editorial process will make life a lot easier. The editorial process involves many moving parts and tracking it in one place is the only way to hit your deadlines... Read More

Experts reveal: Managing Creatives, NOT an Impossible Task

There’s simply no pinning down the creative type. Brilliant, ornery, thoughtful, delightful: some possess all of these qualities at once, while others don’t possess any.

So how does one tame the creative beast? Better yet, how does one get them to consistently produce fantastic work?

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How to Select the Right Social Media Channels for Your Brand

As the smorgasbord of social media platforms continues to expand at a rapid rate, it’s becoming increasingly difficult to hone in on the most effective platforms for your business. 54% of B2B marketers reported that they generated leads from social media in 2014, so it is well worth your... Read More

How to Whip Your Brand Into Shape – Lessons from Indiana Jones

The fedora. The whip. The jacket. After 34 years, four films, a dimly remembered TV series, and a ride at Disneyland, Indiana Jones continues to loom large in popular culture.

Truth is, all Professor Jones really accomplishes is to slow down the bad guys a little… and get beaten... Read More

Need More Blog Traffic? Your Guide to Content Syndication

This is a guest-contributed post by Amanda Weatherhead, distribution manager at Contently.

With all the hype surrounding social media and native advertising, it’s easy to forget one of the more effective methods of content distribution available: paid content syndication.

Made popular by content discovery platforms like... Read More

Why Evergreen Content is Your Best Bet

Sustainable. Long lasting. Evergreen content is the type of content that is valuable long after the date it was published. This content essentially has no expiration date.

In metaphorical terms, it’s your good old kanteen, not your thin plastic water bottle. It’s your staple pair of jeans, not your... Read More

How to Be a Badass Brand Manager

The brand evangelist.

The gatekeeper.

The chief brand officer.

The one who carries a glass of whiskey in one hand, and a sketch pad in the other.

We’re not talking about a typical brand manager. We’re talking about a badass brand manager.

Learn what... Read More

From Clicks to Conversions – How to Measure Content Marketing

Almost two-thirds of content marketers target buyer personas when creating content. In addition, 69% of marketers use an editorial calendar when creating and curating their content.

Both trends indicate a maturation in content marketing as marketers scale their content marketing practices. However, the best content marketers out there take... Read More

The Smart Marketer’s Guide To Social Listening

Have you ever used social media to give a company feedback on your experience with their brand?

72% of Twitter users expect a response from brands they reach out to on Twitter. Even when people don’t expect a response, brands still need a way to keep a pulse... Read More

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Stay up-to-date with the latest resources, tips and must-know news for enterprise marketing, creative and digital asset management professionals.

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